Shoes dont have to die - they can be reborn better than they ever were
what
Soul believes that sneakers deserve more, to live longer, amongst a society of planned obselescence.
why
Putting new insoles into 'used' shoes creates a (better than brand new) feeling which cannot be matched. Plus its better for the environment.
who
A 20 year old with a dream to revolutionise the footwear industry. It has taken years of research to get to this point.
Food has the power to connect generations. Whether it’s learning family recipes or the intense memories triggered by the flavors and aromas of our childhood.